Help promote healthy gums using Colgate Total Active Prevention Plaque Cleanse Whitening Toothpaste Gel. This patented tartar prevention toothpaste fights the root cause* of gingivitis, plaque, tartar, cavities, sensitivity, bad breath, weak enamel, and stains and is 2x more effective*** at fighting bacteria, the root cause of oral health problems like cavities and gingivitis.

*via protection against bacteria and dietary exposures, with daily brushing
***via reduction of bacteria vs. non-antibacterial fluoride toothpaste with 2x daily brushing and 4 weeks use