Trending searches

toothpaste whitening floss

By Need

Whiter Teeth

Gum Health

Kids Oral Health

Prevents Cavities

Reduce Sensitivity

Protect Enamel

Reduce Plaque

Better Breath

Control Tartar

By Category

Toothpastes

Toothbrushes

Mouthwashes & Rinses

Whitening Products

Kids Products

Prescription Products

Specialty

Gift Set

By Brand

Colgate Optic White

Colgate Total

Colgate Sensitive

Colgate MaxFresh

Colgate Kids

Colgate 360

Colgate Prevident

View All Products

Top rated products

Colgate^® Optic White^® overnight whitening pen

Buy Now

Colgate^® Optic White^® pro series toothpaste 

Buy Now

Colgate^® Optic White^® whitening mouthwash

Buy Now
BY NEED

Whiter Teeth

Gum Health

Kids Oral Health

Prevent Cavities

Reduce Sensitivity

Protect Enamel

Reduce Plaque

Better Breath

Control Tartar

BY LIFE STAGE

Infants (0-1)

Young Kids (2-5)

Kids (6-12)

Teens (13-18)

Young Adults (19-34)

Adults (34-64)

Senior (65+)

View All Articles

TEETH WHITENING

The perfect smile for video calls

Smile, you’re on camera! If your day is filled with teleconferences or online classes...

Read More

TEETH WHITENING

Whitening toothpaste - hydrogen peroxide vs. carbamide peroxide

If you lose one or more of your front teeth due to injury or decay, you may feel ...

Read More
History & Purpose

History & Purpose

Haz la U Grants

Smile First

Science & Innovation

Science & Innovation

Innovation Experts

Quality Safety & Ingredients

Ingredients A-Z

Oral Health Commitment

Oral Health Commitment

Bright Smiles, Bright Futures

Educational Resources

Mobile Dental Van

Volunteer

Environmental Impact

Environmental Impact

Sustainable Products

Sustainable Habits
ORAL HEALTH CHECK
PRODUCT MATCH

FOR PROFESSIONALS
COUPONS
SHOP.COLGATE.COM
US (EN)
SIGN UP

FOR PROFESSIONALS
COUPONS
SHOP.COLGATE.COM
US (EN)
SIGN UP

By Need

Whiter Teeth

Gum Health

Kids Oral Health

Prevents Cavities

Reduce Sensitivity

Protect Enamel

Reduce Plaque

Better Breath

Control Tartar

By Category

Toothpastes

Toothbrushes

Mouthwashes & Rinses

Whitening Products

Kids Products

Prescription Products

Specialty

Gift Set

By Brand

Colgate Optic White

Colgate Total

Colgate Sensitive

Colgate MaxFresh

Colgate Kids

Colgate 360

Colgate Prevident

View All Products

Top rated products

Colgate^® Optic White^® overnight whitening pen

Buy Now

Colgate^® Optic White^® pro series toothpaste 

Buy Now

Colgate^® Optic White^® whitening mouthwash

Buy Now
BY NEED

Whiter Teeth

Gum Health

Kids Oral Health

Prevent Cavities

Reduce Sensitivity

Protect Enamel

Reduce Plaque

Better Breath

Control Tartar

BY LIFE STAGE

Infants (0-1)

Young Kids (2-5)

Kids (6-12)

Teens (13-18)

Young Adults (19-34)

Adults (34-64)

Senior (65+)

View All Articles

TEETH WHITENING

The perfect smile for video calls

Smile, you’re on camera! If your day is filled with teleconferences or online classes...

Read More

TEETH WHITENING

Whitening toothpaste - hydrogen peroxide vs. carbamide peroxide

If you lose one or more of your front teeth due to injury or decay, you may feel ...

Read More
History & Purpose

History & Purpose

Haz la U Grants

Smile First

Science & Innovation

Science & Innovation

Innovation Experts

Quality Safety & Ingredients

Ingredients A-Z

Oral Health Commitment

Oral Health Commitment

Bright Smiles, Bright Futures

Educational Resources

Mobile Dental Van

Volunteer

Environmental Impact

Environmental Impact

Sustainable Products

Sustainable Habits
ORAL HEALTH CHECK
PRODUCT MATCH

Trending searches

toothpaste whitening floss

Oral Health and Dental Care | Colgate®
Products
Toothpastes

Colgate^® Optic White^®

Purple Toothpaste for Teeth Whitening

Buy Now

Awards

Colgate^® Optic White^®

Purple Toothpaste for Teeth Whitening

Remove every day surface stains for a brighter smile with Colgate Optic White Purple Toothpaste for Teeth Whitening. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with Colgate Optic White Purple Toothpaste.
*after 2 weeks of twice daily use
*vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Benefits

Teeth Whitening

Surface Stains

Enamel Protection

Freshens Breath

Plaque Prevention

Gingivitis

Sensitivity Relief

Tartar Control

Cavity Prevention

Remove every day surface stains for a brighter smile with Colgate Optic White Purple Toothpaste for Teeth Whitening. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with Colgate Optic White Purple Toothpaste.

Patented Teeth Whitening Formula with Minty Freshness.
The Colgate Optic White Purple Toothpaste uses a patented whitening formula to remove 95% of daily surface stains*. With micro-polishing action, this anticavity toothpaste removes 5X more surface stains.** Plus, this fluoride toothpaste comes in a Mint Paste flavor so you can enjoy minty freshness every time you brush.

Enamel Safe Whitening That Works.
Colgate Optic White Purple Toothpaste is a sugar free and vegan toothpaste that is enamel safe for daily use. The fluoride-based whitening formula is safe for everyday use. For whitening that works, choose Colgate Optic White Purple Toothpaste.

*after 2 weeks of twice daily use
*vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Removes 95% of daily surface stains for a brighter smile* *after 2 weeks of twice daily use

Enemel Safe For Daily Use

Removes 5x more surface stains with micro-polishing action* *vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Active Ingredient(s)

Active ingredient(s): Sodium Fluoride 0.24 % (0.15% w/v fluoride ion) Inactive ingredients: Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Blue 1, Red 33, Titanium Dioxide.

Related Products

Colgate^® Optic White^® Professional Touch-Up Whitening*

Touch up your teeth for a brilliant smile with the ionic teeth whitening touch up trays from Colgate^® Optic White^®.

Prescription Products

Colgate^® Optic White^® Colgate^® Optic White^® Professional Refill Pen (6% Hydrogen Peroxide)

This professional-strength whitening serum, Colgate^® Optic White^® Professional Refill Pen (6% Hydrogen Peroxide) is meant to be used with the rechargeable LED whitening device that is included as part of the Colgate^® Optic White^® Professional Take-Home Kit.

Colgate^® Optic White^® Whitening Mouthwash

Colgate^® Optic White^® Mouthwash is an alcohol-free, enamel-safe, whitening mouthwash that freshens breath and actively whitens and seals out new stains.

Colgate^® Optic White^® Pro Series Charcoal Manual toothbrush for adults

The Colgate Optic White Pro Series Charcoal Manual Toothbrush for Adults, 2 Pack is the perfect set of charcoal toothbrushes to keep teeth clean. Designed with distinctive charcoal spiral bristles, this 2 pack of charcoal toothbrushes whitens teeth by polishing away surface stains helping to whiten your smile.

Discover your smile’s perfect match

Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!

Find your match

Oral Health Topics

Adult Oral Care

Metallic Taste in Mouth: What Does It Mean?

Should you be concerned about a metallic taste in mouth? Here's what you need to know about the unpleasant taste, how to prevent it and how to treat it.

Adult Oral Care

Burned the Roof of Your Mouth? Here's How To Manage.

Didn't wait long enough for that slice of pizza to cool off? A severely burned roof of mouth can last for hours, even days, as it works to heal itself.

Teeth whitening

Does Tea Stain Your Teeth?

We know that coffee can stain those pearly whites, but does tea stain teeth? The answer is yes. In fact, tea might be even more… Read more at Colgate.com

Ratings and Reviews

Join Us

Get the best of your oral health routine and take it to the next level with expert advice, recommendations, products and solutions and special offers.

Whiter teeth
Protect your gums
Kids oral health
Fighting cavities
Reduce tooth sensitivity
Protect enamel
Reduce plaque
Better Breath
Reduce Tartar

By signing up, I confirm I am at least 18 years old and I agree to Colgate-Palmolive’s

and

Terms and Conditions;

I agree to receive marketing and promotional emails and other communications from

Colgate-Palmolive Company’s Family of Brands;

and I agree to Colgate-Palmolive Company’s Family of Brands’ use of my personal information to provide me with personalized advertisements, content, and offers, and for other purposes provided in the Privacy Policy.

Unsubscribe

at any time.

Thank you for joining!

We’re excited to have you as a part of our Colgate Community. Your first newsletter is on its way to you now!

Join Us

Get the best of your oral health routine and take it to the next level with expert advice, recommendations, products and solutions and special offers.

Whiter teeth
Protect your gums
Kids oral health
Fighting cavities
Reduce tooth sensitivity
Protect enamel
Reduce plaque
Better Breath
Reduce Tartar

By signing up, I confirm I am at least 18 years old and I agree to Colgate-Palmolive’s

and

Terms and Conditions;

I agree to receive marketing and promotional emails and other communications from

Colgate-Palmolive Company’s Family of Brands;

and I agree to Colgate-Palmolive Company’s Family of Brands’ use of my personal information to provide me with personalized advertisements, content, and offers, and for other purposes provided in the Privacy Policy.

Unsubscribe

at any time.

Thank you for joining!

We’re excited to have you as a part of our Colgate Community. Your first newsletter is on its way to you now!

Products
Oral Health
Mission

Oral Health Check
Product Match
Sign Up
Contact Us
US (EN)

ColgateProfessional.com
Shop.Colgate.com

© 2024 Colgate-Palmolive Company. All rights reserved.

Terms of Use
Privacy Policy

Terms of Sale
Cookie Consent Tool
Do Not Sell My Personal Information

Read More