Colgate Optic White

Colgate® Optic White® Purple Teeth Whitening Toothpaste

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Colgate® Optic White® Purple Teeth Whitening Toothpaste

Name: Colgate® Optic White® Purple Teeth Whitening Toothpaste
Brand: Colgate

Colgate® Optic White® Purple Toothpaste removes 1 year of stains* while freshening breath with its mint flavor.

*when brushing twice daily for 3 weeks

Colgate Optic White TP Campaign_Above the Fold

Colgate® Optic White® Purple Teeth Whitening Toothpaste

Colgate® Optic White® Purple Toothpaste removes 1 year of stains* while freshening breath with its mint flavor.

*when brushing twice daily for 3 weeks

Benefits

Whiter Teeth

Prevent Cavities

With effective micropolishers, this anticavity toothpaste safely removes surface stains. Designed to be enamel safe for daily use, this teeth whitening toothpaste pack delivers a refreshing experience with a sweet peppermint flavor. Optic White Purple removes 5X more surface stains with micro-polishing action** for a brighter smile. Colgate® Optic White® uses micropolishers to brush away surface stains and help prevent new ones from forming.This purple toothpaste gets the job done with a patented whitening formula to remove 1 year of stains*. Optic White Purple provides the effective protection of an anticavity fluoride toothpaste. Plus, this triple toothpaste pack is designed for enamel-safe stain removal. Our sweet peppermint toothpaste freshens breath with a mint flavor from the first taste to the finish.

*when brushing twice daily for 3 weeks

**vs. ordinary, non-whitening toothpaste after 2 weeks of continued use

Active Ingredient(s)

Sodium Fluoride 0.24% (0.15% w/v fluoride ion)

Inactive Ingredient(s)

Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Blue 1, Red 33, Titanium Dioxide.

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Discover your smile’s perfect match

Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!

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Oral Health Topics

Woman smiling while being examined by dentist

How Fluoride Protects Your Smile and Treatment Options

Fluoride remains one of the most trusted and effective ways to keep teeth strong. It’s a simple, trusted way to safeguard your smile for the long haul at every stage of life.

What Is Fluoride? How It Works and Who Needs It

Fluoride is a naturally occurring mineral found in water, soil, and foods and is an important part of oral health that supports strong teeth for people of all ages.

The Benefits and Safety of Fluoride

Using fluoride as instructed and as recommended by dental professionals is one of the most effective and safe ways to support the health of your family’s smiles.

Ratings and Reviews

Reviews

Rating Snapshot

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517 reviews with 5 stars.

132 reviews with 4 stars.

32 reviews with 3 stars.

7 reviews with 2 stars.

3 reviews with 1 star.

Overall Rating

4.7

179 out of 189 (95%) reviewers recommend this product

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1 to 8 of 691 Reviews .

1 – 8 of 691 Reviews

Review 1

Votes 0

4 out of 5 stars.

Refreshing, smooth, and surprisingly effective after just two days!

22 days ago

Really enjoying this toothpaste so far! I’ve been using it twice a day for two days and have been pleasantly surprised by the texture and taste. I expected it to feel gritty because of the micro-polishing aspect, but it has a smooth, comfortable mouthfeel. The flavor is a big plus for me! It’s a delicate almost sweet mint flavor. Not overpowering or aggressive which makes using it twice a day super easy! I’ve included a photo of my results after two days. I will be adding this to my existing whitening regime. I am happy with the experience so far and look forward to continuing results. At around $6, the price feels right in line with what I would expect to pay for a whitening product.

Helpful?

Review 1

Votes 0

5 out of 5 stars.

Effectiv, feels and tastes great

16 days ago

I Love the foaming action. It feels like its deep cleaning. The taste is refreshing, not to strong, taste clean but not assaulting as some strongly tasting toothpastes can be. I saw immediate improvement in the color of my teeth. Ive been using this optic white for a little over a week now and my teeth . With noticeable improvement in the whiteness of my teeth, more so than other whitening toothpastes i have used in the past. I also have not experienced any added sensitivity, im always concerned about sensitivity when using whitening products.

Helpful?

Review 1

Votes 0

4 out of 5 stars.

Purple toothpaste? Color me impressed!

8 days ago

Colgate Optic White Purple toothpaste surprised me in the best way. My mouth felt fresher, my breath smelled better, and it left a pleasant, clean taste. Believe it or not, after just one or two uses, I could already see a difference in how white my teeth looked! One little quirk: it initially left a whitish-blue residue on my lips and gums. Thankfully, that faded quickly, so my brief audition for the Blue Man Group didn’t last. Overall, I’m impressed. I came for the whitening and stayed for the fresh-mouth feeling!

Yes, I recommend this product.

Helpful?

Review 1

Votes 0

5 out of 5 stars.

Whitens great and quickly

3 days ago

Colgate optic white purple toothpaste did not disappoint I’ve been using it for a week or so and my teeth definitely are whiter as shown in the last pic. The texture and appearance of the paste are as expected didn’t-cause irritation followed the instructions and my teeth are definitely whiter. I’ve tried the purple powder before which was very messy and this is definitely not messy would def recommend

Yes, I recommend this product.

Helpful?

Review 1

Votes 0

4 out of 5 stars.

Colgate Optic White Purple Teeth Whitening Toothpaste with Fluoride, Fresh Mint Flavor, 3.8 oz

22 days ago

Colgate Optic White Purple (3.8 oz) is a great everyday whitening toothpaste. The purple color-correcting formula and micro-polishing action noticeably brighten teeth and help remove coffee and surface stains without causing tooth sensitivity. It has a pleasant, mild fresh mint flavor that leaves my mouth feeling clean, and it is enamel-safe with fluoride protection. Just make sure to rinse the sink right after brushing since the thick purple paste can leave a temporary tint.

Helpful?

Reviews 2

Votes 0

5 out of 5 stars.

Whitening toothpaste with a breeze fresh mint taste

18 days ago

Like it’s nicely packed, has a safety seal to make sure it stays fresh and is secured, has a beautiful mint scent, and is not too heavy strongly scented that can cause nausea, rather it’s lightly scented adding a breeze and taste, works wonders in whiting the teeth, have not used it long enough for it to see it removes stains, but packaging says it removes 1 year of stains and I would recommend anyone to test it and be hooked to it, a real great value for the price paid

Helpful?

Review 1

Votes 0

5 out of 5 stars.

Superior teeth cleaning!

24 days ago

This is going to be my new staple toothpaste. I absolutely love it! I was taken back a little bit by the purple color, but it honestly helped with making sure I brushed all areas. Made it very easy to see where I had missed thanks to the purple color. The mint flavor was perfect, I don't like extreme mint because I want to be able to taste things later in the day. The mint in this is just right, left me feeling clean and fresh but it wasn't overbearing. My teeth felt so clean, I felt like I had just left the dentist office. My teeth were smooth as could be and it lasted. Normally after eating some food my teeth have a little gritty feel/texture, but my teeth stay strong with the smooth clean feeling. The toothpaste is smooth and foams up just right when brushing your teeth. I look forward to seeing how the stain removal looks as I continue to use it.

Helpful?

Review 1

Votes 0

5 out of 5 stars.

Actually works!!!

3 days ago

Absolutely fabulous toothpaste!!! I’ve used it for several days and I am very pleased!!! It actually cleans better than the other whitening by this brand. It is not gritty and has a pleasant taste. My teeth feel super smooth!! I bought several of them!! My adult children all like the toothpaste as well.

Yes, I recommend this product.

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1 – 8 of 691 Reviews

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