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A Colgate® Sensitive product
Colgate® Sensitive Maximum Strength* Whitening Toothpaste provides 24/7 sensitivity protection** and contains potassium nitrate, the FDA-allowed antisensitivity active ingredient. This whitening toothpaste helps restore the natural whiteness of your teeth and is formulated with an effective stain removal formula ***. *Maximum level of antisensitivity active ingredient permitted by the FDA for an over-the-counter sensitive toothpaste **with continued use and twice daily brushing ***vs. non-whitening toothpaste
Active Ingredients:
Potassium Nitrate (5%). Purpose: Antisensitivity Sodium Fluoride (0.24% (0.14% w/v Fluoride Ion)). Purpose: Anticavity
Clinically proven sensitivity relief
Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with continued use and twice daily brushing)
Contains the maximum-strength, FDA-allowed antisensitivity active ingredient
Whitening toothpaste formula helps to restore teeth's natural whiteness
ORAL CARE GOALS
Sensitivity relief
Freshens breath
Tooth whitening
Polishes Away Surface Stainsl