Colgate® Sensitive Whitening Toothpaste

Colgate® Sensitive Maximum Strength* Whitening Toothpaste provides 24/7 sensitivity protection** and contains potassium nitrate, the FDA-allowed antisensitivity active ingredient. This whitening toothpaste helps restore the natural whiteness of your teeth and is formulated with an effective stain removal formula ***. 

*Maximum level of antisensitivity active ingredient permitted by the FDA for an over-the-counter sensitive toothpaste
**with continued use and twice daily brushing
***vs. non-whitening toothpaste


  • Clinically proven sensitivity relief
  • Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with continued use and  twice daily brushing)
  • Contains the maximum-strength, FDA-allowed antisensitivity active ingredient
  • Whitening toothpaste formula helps to restore teeth's natural whiteness
  • Builds protection against future sensitivity
  • Freshens breath
  • Fresh mint gel flavored toothpaste

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