Frequently Asked Questions

Our Award-Winning Teeth Whitening Toothpaste

Best Whitening Toothpaste: Colgate Optic White Pro Series Whitening Toothpaste

“Whitening toothpaste alone won’t give you the pearly whites of your dreams—but it will help you maintain a certain level of whiteness by cutting through food stains you might accrue throughout the day. This one from Colgate has the right ingredients to do the trick: It’s about as effective as a whitening toothpaste will get and comes at a pretty low price for a tube that will last you a while. Add to cart? We think it’s a no-brainer.”
Bonus points, per the experts: With a 5% concentration of hydrogen peroxide, this toothpaste has the chops to tackle your surface stains, according to our dental experts.
One tester said: “This toothpaste made my teeth feel fresh-from-the-dentist clean. I also noticed them looking whiter when I used it consistently. Overall, it made my teeth feel and look good, which is all you can ask of a toothpaste, really.”

Health BEAUTY AWARD 2022 Winner

“Here's something that's sure to make you smile: this supercharged toothpaste with 5% hydrogen peroxide whitens and removes up to 15 (!) years of stains without any irritation.”

Parents BEAUTY AWARD ESSENTIALS “Best Whitening Toothpaste”

“Regular users of coffee and tea can benefit from this new 5 percent hydrogen peroxide (the highest OTC concentration) formula, which can remove stains in a few weeks but won't damage enamel. Oh, and the taste: minty, not burny.”

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