A BRIGHTER SMILE, A BOLDER YOU
Colgate Optic White® Teeth Whitening Products
A BRIGHTER SMILE, A BOLDER YOU
Colgate Optic White® Teeth Whitening Products
Whiten your smile easily and effectively with our whitening formulas. Powered by Hydrogen Peroxide, the same whitening ingredients used by dentists, Colgate® Optic White® goes beyond surface stains to deeply whiten teeth for a brighter smile.
The Science of WOW
Years of research and innovation delivered within your daily routine
WOW is more than just a bright smile. It’s your confidence built one brush at a time.
It starts with breakthrough formulas, developed by Colgate scientists to dissolve years of stains at the molecular level.
Powerful enough to work deep within the enamel,where your brush can’t reach.
That’s routine made remarkable. That’s The Science of WOW.
Proven formulas. Visible results.
Hydrogen Peroxide Complex
Colgate’s unique formulation of Hydrogen Peroxide,
dissolves stains at the molecular level
Removes deep-set stains
Gently dissolves stains deep within the enamel–where
your brush can’t reach
Find the right bright for you
*when brushing twice daily for three weeks. **when brushing twice daily for two weeks.
Optic White Pro Series Whitening Toothpaste
Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Pro Series gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*.
*vs. Crest 3D White Advanced silica based toothpaste. Use as directed.
Optic White Advanced Whitening Toothpaste
Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Advanced removes 5 years of deep-set stains for visibly whiter teeth*.
*when brushing twice daily for 2 weeks
Optic White Mouthwash
Colgate Optic White mouthwash contains 2% hydrogen peroxide to effectively whiten teeth by removing surface stains.
Optic White Manual Toothbrush
Specially designed to clean and whiten, this soft bristled whitening toothbrush helps you achieve a radiant look by polishing away surface stains.
Explore Optic White products
- Toothpaste
- Mouthwash
- Toothbrush
Colgate Optic White Whitening Mouthwash, Icy Fresh Mint
Colgate® Optic White® Mouthwash is an alcohol-free, enamel-safe, whitening mouthwash that freshens breath and actively whitens and seals out new stains.
Colgate Optic White Replacement Toothbrush Heads Pack, Black, 2 Count
The Colgate Optic White Replacement Toothbrush Heads Pack includes two replacement brush heads so you always have extra power toothbrush replacement heads available for your Colgate Battery Powered Toothbrush.
Colgate® Optic White® Soft Charcoal Toothbrush
Discover a bright, clean smile with the Colgate® Optic White® Soft Charcoal Toothbrush. Specially designed to both clean and whiten, this soft bristled whitening toothbrush helps you achieve a radiant look by polishing away surface stains.
Colgate® Optic White® Soft Charcoal Toothbrush
Discover a bright, clean smile with the Colgate® Optic White® Soft Charcoal Toothbrush Pack. Specially designed to both clean and whiten, this soft bristled whitening toothbrush pack helps you achieve a radiant look by polishing away surface stains.
Colgate Optic White Soft Toothbrush for Adults
Discover a bright, clean smile with the Colgate Optic White Soft Toothbrush for Adults. Specially designed to clean and whiten, this soft bristled whitening toothbrush helps you achieve a radiant look by polishing away surface stains. Plus, the striking toothbrush design will add a stylish touch to your bathroom counter to help elevate your daily oral care routine.
Colgate Replaceable Head Toothbrush Starter Kit, Optic White,
Colgate Optic White Replaceable Head Toothbrush Starter Kit, 2 Brush Heads
Colgate Optic White Pro Series Sonic Battery Powered Toothbrush, Black
Introducing the Colgate Optic White Pro Series Battery Toothbrush.
Discover your smile’s perfect match
Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!
