Colgate® Optic White®
The magic of charcoal. Get the teeth-whitening effectiveness of charcoal in a non-hydrogen peroxide toothpaste.
- Non-Hydrogen Peroxide
- This doctor-recommended whitening agent gently removes extrinsic stains on the enamel of the teeth as well as intrinsic stains inside the teeth when used as directed. The concentration of hydrogen peroxide in our Optic White® products make them effective and safe for at-home use.
- Prevents Cavities
- In addition to containing bleaching agents like hydrogen peroxide that whiten teeth, our Optic White® toothpastes also contain fluoride to strengthen enamel and prevent tooth decay.
- Enamel Safe
- Enamel is the thin outer layer of the tooth and it needs protecting. That’s why all of our Optic White® products are gentle enough to whiten teeth without damaging the tooth’s surface.
- Freshens Breath
- Our Optic White® toothpastes and mouthwash come in a variety of flavors, including cool mint, that taste great and keep your mouth feeling clean and fresh.
Frequently Asked Questions
The charcoal used in toothpaste is called activated charcoal, which is known for absorbing chemicals and fighting stains.
The Colgate® Optic White® with Charcoal Teeth Whitening Toothpaste is designed to remove 5x more surface stains and prevent new stains from forming when compared to an ordinary non-whitening toothpaste after 2 weeks of use as directed.