Removes 6X
more surface stains*
Colgate® Optic White® with Charcoal teeth whitening toothpaste combines clinically proven micro-polishing whitening technology with the excitement of charcoal. It safely removes 6X more surface stains* and also helps prevent new stains from forming, so your teeth stay whiter longer.
*vs. ordinary, non whitening toothpaste after 2 weeks of continued use.
Enamel-safe teeth whitening that’s good for daily use
This charcoal whitening toothpaste is good for daily use, enamel safe, and the fluoride toothpaste formula provides protection against cavities. It uses our clinically proven micro-polishing whitening technology to safely remove surface stains.
Wonderfully fresh
It has a cool mint flavor in a black and white striped paste that leaves your mouth feeling not only clean, but wonderfully fresh.
Cavity Prevention
Freshens Breath
Enamel Protection
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Advanced
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6 shades whiter teeth in 10 days after 10 minutes of use.
