
Introducing
The first-of-its-kind
recyclable toothpaste tube.
2USE IT
Enjoy! Squeeze and use as usual, until the toothpaste runs out.
1BUY SMART
By reaching for this toothpaste tube you're actively making a difference.
3RECYCLE IT
Our recyclable tube is not meant for a landfill it gets turned into useful products.
Together we can make a difference.
Made for the Future: The Recyclable Tube
We're so excited to bring this recyclable technology to life. Billions of toothpaste tubes end up in landfills every year. As the leaders in the oral care industry, we wanted to create a recyclable alternative. With this breakthrough, we're proudly helping to build a better future for generations to come. And we are sharing this technology with all other companies - we believe it's that important!
Momentum is building as we work to educate about our new recyclable tube! During this transition phase, your community may not yet accept tubes for recycling. Consumers should check with their local community programs.

How to Recycle?
How do I recycle the tube? Do I need to cut open and remove all the leftover toothpaste in the tube, or rinse it out somehow?
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What is this tube made of?
The tube is primarily made of HDPE (High Density Polyethylene), #2 plastic. The cap is made of PP (Polypropelyene), #5 plastic.
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Why do we share our
tube technology?
This project isn’t about us, it’s about something bigger. By sharing our technology hopefully we can initiate a global shift to recyclable toothpaste tubes. Our dream is to have all tubes (not just toothpaste) be recycled in practice and at scale.

What are you doing to ensure these tubes are accepted by recycling facilities?
We've been sharing the technology and partnering with third parties to help turn "recyclable" into widely accepted and "recycled." During this transition phase, however, your community may not yet accept tubes for recycling. Consumers should check with their local community programs.
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Questions? Find them here.