Colgate Optic White

Colgate® Optic White® Pro Series Express White Toothpaste with 5% Hydrogen Peroxide and ActivShine

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Colgate® Optic White® Pro Series Express White Toothpaste with 5% Hydrogen Peroxide and ActivShine

Name: Colgate® Optic White® Pro Series Express White Toothpaste with 5% Hydrogen Peroxide and ActivShine
Brand: Colgate

Colgate Optic White Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner

Colgate Optic White TP Campaign_Above the Fold

Colgate® Optic White® Pro Series Express White Toothpaste with 5% Hydrogen Peroxide and ActivShine

Colgate Optic White Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner

Benefits

Whiter Teeth

Prevent Cavities

Staining

Named Best Toothpaste in the 2026 Allure Best of Beauty Awards*, Colgate Optic White Pro Series Toothpaste removes 15 years of deep-set stains**. Powered by HP Complex, our unique 5% Hydrogen Peroxide formula gives you 5X whiter teeth than the leading whitening toothpaste after 1 day***. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine. Achieve visibly whiter teeth in 3 days** as the dual-action formula brushes surface stains away while dissolving tough stains below the surface. Optic White Pro Series toothpaste dissolves deep-set stains without causing tooth sensitivity or compromising enamel health. With this invigorating mint toothpaste, there's no need to choose between having a bright smile and safeguarding your enamel.

* 2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026

** when brushing twice daily for 2 weeks

*** vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.

Active Ingredient(s)

Sodium Monofluorophosphate 0.76% (0.12% w/v fluoride ion)

Inactive Ingredient(s)

Propylene Glycol, Calcium Pyrophosphate, PEG/PPG-116/66 Copolymer, Water, Hydrogen Peroxide (5% w/v), PVP, Silica, Flavor, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT.

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*after 2 weeks of twice daily use

**vs. ordinary, non whitening toothpaste after 2 weeks of continued use

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Oral Health Topics

Woman smiling while being examined by dentist

How Fluoride Protects Your Smile and Treatment Options

Fluoride remains one of the most trusted and effective ways to keep teeth strong. It’s a simple, trusted way to safeguard your smile for the long haul at every stage of life.

What Is Fluoride? How It Works and Who Needs It

Fluoride is a naturally occurring mineral found in water, soil, and foods and is an important part of oral health that supports strong teeth for people of all ages.

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Using fluoride as instructed and as recommended by dental professionals is one of the most effective and safe ways to support the health of your family’s smiles.

Ratings and Reviews

Reviews

Rating Snapshot

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2037 reviews with 5 stars.

453 reviews with 4 stars.

113 reviews with 3 stars.

25 reviews with 2 stars.

14 reviews with 1 star.

Overall Rating

4.7

1866 out of 1939 (96%) reviewers recommend this product

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Average Customer Ratings

Quality of Product, 4.8 out of 5

Value of Product, 4.6 out of 5

Filter Reviews

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1 to 8 of 2642 Reviews .

1 – 8 of 2642 Reviews

Freeville, NY

Review 1

Votes 5

Age35 to 44

GenderFemale

5 out of 5 stars.

An Absolute GAME CHANGER! In Love!!!

6 months ago

Not only is this toothpaste, the ABSOLUTE best, most invigorating and honesy now exciting part of my morning and evening. I know it kinda sounds silly however, it foams up so much with a rich fresh minty taste, which then leave my teeth feeling soooo squeaky clean, shiny and white (after using in combination with the toothbrush.) I have noticed, as have friends and family members have, a significant difference in the whitening of my teeth!! And all just over the past two months!! I've bragged to all of my friends about how much I absolutely love brushing my teeth now with this and I know it's odd but I have ALWAYS hated the smell of ANY kind of toothpase and the leftover taste in my mouth.... until this toothpaste (and I'm 40!)!! Absolute game changer!!!

Yes, I recommend this product.

Helpful?

North East, Maryland

Review 1

Votes 4

Age45 to 54

GenderFemale

5 out of 5 stars.

2 week Challenge

8 months ago

I've enjoyed trying the New Optic White Pro Series. It's a nice thin type paste compared to most, but full of deep mint flavor! That Mint fresh that you can taste hours later. I saw glossy shine on my teeth within the first 48 hours of starting! Now a 2 days shy of 2 weeks of using it I can truly see shade difference. Super impressed for sure! First tooth past to actually do what it says it will, I like that!

Yes, I recommend this product.

Helpful?

Jacksonville, fl

Review 1

Vote 1

Age25 to 34

GenderFemale

4 out of 5 stars.

Giving shining smile

5 months ago

I received product reimbursement in exchange for my honest review. This toothpaste left my teeth feeling noticeably clean and smooth after first use. I liked that it had a fresh, long-lasting flavor without being overly strong or causing irritation. The texture was pleasant and it spread easily while brushing. After using it consistently, my mouth felt fresher throughout the day. One thing I didn't particularly like was that the whitening results were not immediately noticeable, so it may take regular use to see significant changes. Overall, it performed well as a daily toothpaste and provided a clean, refreshing brushing experience.

Yes, I recommend this product.

Helpful?

Quality of Product, 4.0 out of 5

Value of Product, 4.0 out of 5

Review 1

Vote 1

Age45 to 54

GenderFemale

5 out of 5 stars.

Removes deep stains

5 months ago

I received product reimbursement in exchange for my honest review. Colgate optic white pro series (express white) has nice packaging and the red and white color combo made it easy to locate the product I like the " removes 15 years of deep- set stains " that's something I have never seen on any product Plus 5% hydrogen peroxide is good

Yes, I recommend this product.

Helpful?

Quality of Product, 5.0 out of 5

Value of Product, 5.0 out of 5

El Paso Tx

Review 1

Vote 1

Age35 to 44

GenderFemale

4 out of 5 stars.

Toothbrush is a must

8 months ago

After receiving the toothpaste and toothbrush I feel like I love the tooth brush but not the toothpaste. Toothpaste is very foamy it dissolves fast in your mouth leaving the brush with no paste. The taste starts off as a mouth wash taste and taste changes. Did not like the taste. It's been 3 days and have not noticed a difference in teeth maybe using it longer might make a difference not sure. The tooth brush is nice and big I feel like it washes my teeth good. Will be buying more. Definitely recommend.

Yes, I recommend this product.

Helpful?

Jacksonville, FL

Review 1

Votes 0

Age25 to 34

GenderFemale

4 out of 5 stars.

Shining

5 months ago

Yes, I recommend this product.

Helpful?

Quality of Product, 4.0 out of 5

Value of Product, 4.0 out of 5

Review 1

Votes 2

Age25 to 34

GenderMale

5 out of 5 stars.

A great New Addition to Colgates lineup!

8 months ago

To start off I absolutely love the feel of the bristles and Polishing Star on the new Toothbrush that was included! Secondly the toothpaste was great as well, before today (Feb. 28, 2026) I was using Colgate Optic White Platinum daily, the new toothpaste Colgate Optic Pro Series is very similar in taste and foaming action to my original toothpaste. I enjoyed using it this morning but was a little let down that it wasn’t all that much different, no fresher mint taste or anything really different at first use except the what the label says. However that isn’t a bad thing either especially since it’s something I was already very accustomed to! Overall these are Wonderful products and great brushing experience out of both!

Yes, I recommend this product.

Helpful?

Lake Bluff, IL

Review 1

Votes 3

Age65 or over

GenderFemale

5 out of 5 stars.

Refreshing and whitening.

8 months ago

I received the product 4 days ago and have used it 8 times upon waking and before bed. I would say the whiteness is improving, but not quite as fast as I thought. Still, I can say it is improving my whiteness after 4 days. It feels as if you are brushing with a foaming mouthwash and is refreshing. It foams a lot while brushing with the toothpaste and the provided brush. You can feel the brush getting to the gum lines which is good. At first, it provided a slight tingle, but I don't feel that anymore, so I guess I am used to it. Not a lot of toothpaste is needed to get a good cleansing.

Yes, I recommend this product.

Helpful?

1 – 8 of 2642 Reviews

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