Colgate Optic White

Colgate® Optic White® Pro Series Express White Toothpaste with 5% Hydrogen Peroxide and ActivShine

Buy Now

Colgate® Optic White® Pro Series Express White Toothpaste with 5% Hydrogen Peroxide and ActivShine

Name: Colgate® Optic White® Pro Series Express White Toothpaste with 5% Hydrogen Peroxide and ActivShine
Brand: Colgate

Named Best Toothpaste in the 2026 Allure Best of Beauty Awards***, Colgate® Optic White® Pro Series Toothpaste removes 15 years of deep-set stains**.

Colgate Optic White TP Campaign_Above the Fold

Colgate® Optic White® Pro Series Express White Toothpaste with 5% Hydrogen Peroxide and ActivShine

Named Best Toothpaste in the 2026 Allure Best of Beauty Awards***, Colgate® Optic White® Pro Series Toothpaste removes 15 years of deep-set stains**.

Benefits

Whiter Teeth

Prevent Cavities

Staining

Powered by HP Complex, our unique 5% Hydrogen Peroxide formula gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine. Achieve visibly whiter teeth in 3 days** as the dual-action formula brushes surface stains away while dissolving tough stains below the surface. Optic White® Pro Series toothpaste dissolves deep-set stains without causing tooth sensitivity or compromising enamel health. With this invigorating mint toothpaste, there's no need to choose between having a bright smile and safeguarding your enamel.

* vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.

** when brushing twice daily for 2 weeks

*** 2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026

Active Ingredient(s)

Sodium Monofluorophosphate 0.76% (0.12% w/v fluoride ion)

Inactive Ingredient(s)

Propylene Glycol, Calcium Pyrophosphate, PEG/PPG-116/66 Copolymer, Water, Hydrogen Peroxide (5% w/v), PVP, Silica, Flavor, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT.

Discover your smile’s perfect match

Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!

Find your match