A Gentle Touch For Your Gums

Among patients in the U.S., there is a 34% incidence of those suffering from gum problems***. The Colgate Gum Expert Ultra Soft Manual Toothbrush is carefully designed to gently hug the gumline and minimize irritation when brushing. Designed by dental experts, this ultra soft manual toothbrush offers a 3X reduction in gum bleeding*. Plus, the Colgate Gum Expert Toothbrush features 6,000 tapered bristles that gently remove plaque. The finely crafted ultra soft bristles help you effectively remove plaque.

^{*vs an ordinary flat trim toothbrush after 12 weeks of use
**vs an ordinary flat trim toothbrush
***According to Global Oral Care Indications Study, 2022/Kantar Household panel TP penetration FY2022}