Colgate® Optic White®

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Colgate® Whitening Hub

​​Colgate® Optic White® Teeth Whitening Products

Whiten your smile easily and effectively with our patented whitening formulas. Powered by hydrogen peroxide, an ingredient also used by dental professionals, ​​Colgate® Optic White® goes beyond surface stains to deeply whiten teeth for a brighter smile.

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Colgate® Whitening Hub

​​Colgate® Optic White® Teeth Whitening Products

Whiten your smile easily and effectively with our patented whitening formulas. Powered by hydrogen peroxide, an ingredient also used by dental professionals, Colgate® Optic White® goes beyond surface stains to deeply whiten teeth for a brighter smile.

Compare Teeth Whitening Products

Optic White® Pro Series Toothpaste

Created by whitening professionals, our highest level hydrogen peroxide teeth whitening toothpaste

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Optic White® Overnight Whitening Pen​

A teeth whitening pen that removes years of stains in just one week when used as directed

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Virtually Try On An Optic White® Smile

Try on a whiter smile using the new Colgate® Optic White® virtual tool

Simulation after 2 weeks use, results may vary.

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Compare the whitening products in our portfolio

Compare the entire Optic White® portfolio to find the right product for you

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Teeth Whitening Reviews

5.0

“Amazing how fast it works at teeth whitening. Definitely recommend”

Jefferson4 (Overnight Whitening Pen)

5.0

“Wow, this is the absolute best toothpaste I have ever used! My teeth have never been so white. ”

Margaret (Pro Series Enamel Strength)

5.0

“This really works. It gets my teeth real white”

Glacius7009 (Overnight Whitening Pen)

Good Housekeeping

“Easiest possible way to whiten your teeth at home.”

Health

“We were cynical too, but after a month of daily use, the dazzling results don't lie.”​

Editors' Choice

“Nothing we have tried is better than Colgate Optic White when it comes to daily whitening.”

Good Housekeeping

“Delivers noticeable teeth whitening with no extra steps in your routine.”

Good Housekeeping

“Easiest possible way to whiten your teeth at home.”

Health

“We were cynical too, but after a month of daily use, the dazzling results don't lie.”​

Editors' Choice

“Nothing we have tried is better than Colgate Optic White when it comes to daily whitening.”

Good Housekeeping

“Delivers noticeable teeth whitening with no extra steps in your routine.”

Whitening hub products

The optic white® difference

Colgate® Optic White® Teeth Whitening Treatments

Let your one-of-a-kind smile shine through with Colgate® Optic White®!

Colgate® Optic White® teeth whitening products help you whiten your smile easily and effectively.

- Patented whitening formulas go beyond surface stain removal to deeply whiten teeth

- The new Optic White® Pro Series Toothpaste is powered by hydrogen peroxide, an ingredient also used by dental professionals

- Safely whitens teeth inside and out

Teeth Whitening Products that Work

Explore our enamel safe teeth whitening solutions

Optic White® Pro Series Toothpaste

Hydrogen Peroxide %: 5

Our highest level of hydrogen peroxide in an over-the-counter whitening toothpaste.

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Optic white overnight whitening pen

Optic White® Overnight Teeth Whitening Pen​

Hydrogen Peroxide

Removes 15 years of stains in 1 week when used as directed.​             

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Optic White® Pro Series LED​

Optic White® Pro Series LED​

Hydrogen Peroxide

Professional-level whitening in just 10 minutes a day when used for 10 days as directed.

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Optic White® Renewal Toothpaste

Hydrogen Peroxide %: 3

Get glowing with Optic White Renewal! Our patented 3% hydrogen peroxide formula is proven to deeply whiten beyond surface stains.

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100% Satisfaction Guaranteed*

*To contact Colgate, visit: https://www.colgate.com/en-us/contact-us

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Frequently Asked Questions

  • How to whiten teeth at home?

    There are many different ways to whiten teeth at home. From toothpastes to teeth whitening LED lights, Colgate® Optic White® has you covered. If you're looking for something that can easily become part of your daily routine, try a teeth whitening toothpaste like Colgate® Optic White® Pro Series which deeply whitens beyond the surface and removes 15 years of stains when brushing twice daily for 2 weeks. If you're looking for something to add to your existing routine, then whitening treatments might be for you. Try the Colgate® Optic White® Overnight Whitening Pen which removes years of stains in just 1 week, when used as directed! A good place to start is talking to your dentist; they can help you find the best whitening treatment that's right for you.

  • How to whiten teeth overnight?

    Whiten teeth overnight while catching those ZZZs with the Colgate® Optic White® Overnight Whitening Pen which removes years of stains in just 1 week, when used as directed! Our formula dries quickly to form a resilient film that won't easily rub off or dissolve in your saliva overnight. You can apply it as the last step of your nightly oral care routine, and go on with the rest of your night. Your smile will be dazzling in no time!

  • How often can you whiten your teeth?

    When using tooth whitening products containing hydrogen peroxide, some people may feel common side effects like sensitivity or burning. Look for whitening products that were designed for daily use, like the Colgate® Optic White® toothpastes or Colgate® Optic White® Overnight Whitening Pen. And if you do experience a side effect and your condition worsens, talking to your dentist is a good place to start!