Colgate whitening products

Colgate® WHITENING HUB

Colgate® Optic White® Teeth Whitening Products

Whiten your smile easily and effectively with our whitening formulas. Powered by hydrogen peroxide, an ingredient also used by dental professionals, ​​Colgate® Optic White® goes beyond surface stains to deeply whiten teeth for a brighter smile.

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Girls Using Comfort fit Device

Optic White® ComfortFit LED Teeth Whitening Kit

The LED device uses light energy to amplify the whitening power of the hydrogen peroxide serum in the Overnight Pen even further, removing 10 years of stains in just 3 days!

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Optic White Pro Series Toothpaste

Optic White® Pro Series Toothpaste

Created by whitening professionals, our highest level hydrogen peroxide teeth whitening toothpaste

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Optic White Overnight Whitening Pen

Optic White® Overnight Whitening Pen​

A teeth whitening pen that removes years of stains in just one week when used as directed

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Try Virtually

Virtually Try On An Optic White® Smile

Try on a whiter smile using the new Colgate® Optic White® virtual tool

Simulation after 2 weeks use, results may vary.

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Teeth Whitening Reviews

5.0

“Amazing how fast it works at teeth whitening. Definitely recommend”

Jefferson4 (Overnight Whitening Pen)

5.0

“Wow, this is the absolute best toothpaste I have ever used! My teeth have never been so white. ”

Margaret (Pro Series Enamel Strength)

5.0

“This really works. It gets my teeth real white”

Glacius7009 (Overnight Whitening Pen)

Good Housekeeping

“Easiest possible way to whiten your teeth at home.”

Health

“We were cynical too, but after a month of daily use, the dazzling results don't lie.”​

Editors' Choice

“Nothing we have tried is better than Colgate Optic White when it comes to daily whitening.”

Good Housekeeping

“Delivers noticeable teeth whitening with no extra steps in your routine.”

Good Housekeeping

“Easiest possible way to whiten your teeth at home.”

Health

“We were cynical too, but after a month of daily use, the dazzling results don't lie.”​

Editors' Choice

“Nothing we have tried is better than Colgate Optic White when it comes to daily whitening.”

Good Housekeeping

“Delivers noticeable teeth whitening with no extra steps in your routine.”

Whitening hub products

THE OPTIC WHITE® DIFFERENCE

Colgate® Optic White® Teeth Whitening Treatments

Let your one-of-a-kind smile shine through with Colgate® Optic White®!

Colgate® Optic White® teeth whitening products help you whiten your smile easily and effectively.

● Whitening formulas that go beyond surface stain removal to deeply whiten teeth

● The Optic White® Pro Series Toothpaste is powered by hydrogen peroxide, an ingredient also used by dental professionals

Teeth Whitening Products that Work

Explore our enamel safe teeth whitening solutions

Optic White ComforFit Led Device

Optic White® ComfortFit LED Teeth Whitening Kit​

Removes 10 years of stains in just 3 days.

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Optic white overnight whitening pen

Optic White® Overnight Teeth Whitening Pen​

Hydrogen Peroxide

Removes years of stains  in just 1 week when used as directed

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Optic White® Pro Series LED​

Optic White® Express Teeth Whitening Pen​

Whiter teeth in just 1 day when used as directed.

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Optic White Pro Series Toothpaste

Optic White® Pro Series Toothpaste

Hydrogen Peroxide %: 5

Our highest level of hydrogen peroxide in an over-the-counter whitening toothpaste.

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Optic White Renewal Toothpaste

Optic White® Renewal Toothpaste

Hydrogen Peroxide %: 3

Our patented 3% hydrogen peroxide formula is proven to deeply whiten beyond surface stains

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Pro Series Powered Toothbrush

Optic White® Pro Series Powered Toothbrush

A rubber polishing cup that removes more stains, this sonic battery power toothbrush has a powerful, yet gentle clean

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Pro Series Charcoal Manual Toothbrush

Optic White® Pro Series Charcoal Manual toothbrush

Features a unique design with distinctive charcoal spiral bristles for a complete brushing experience.

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Optic White Renewal Toothpaste

Optic White® Renewal Toothpaste

Hydrogen Peroxide %: 3

An alcohol-free, enamel-safe whitening mouthwash that not only freshens breath but actively whitens teeth and seals out new stains.

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100% Satisfaction Guaranteed*

*To contact Colgate, visit Contact Us

 

smiling woman showing white teeth

How to Keep Your Smile Bright

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Frequently Asked Questions

  • How to whiten teeth at home?

    There are many different ways to whiten teeth at home. From toothpastes to teeth whitening LED lights, Colgate® Optic White® has you covered. If you're looking for something that can easily become part of your daily routine, try a teeth whitening toothpaste like Colgate® Optic White® Pro Series which deeply whitens beyond the surface and removes 15 years of stains when brushing twice daily for 2 weeks. If you're looking for something to add to your existing routine, then whitening treatments might be for you. Try the Colgate® Optic White® Overnight Whitening Pen which removes years of stains in just 1 week, when used as directed! A good place to start is talking to your dentist; they can help you find the best whitening treatment that's right for you.

  • How to whiten teeth overnight?

    Whiten teeth overnight while catching those ZZZs with the Colgate ® Optic White ® Overnight Whitening Pen which removes years of stains in just 1 week, when used as directed. Just click, apply and let the power of the enamel safe formula work overnight. If you are looking for a brighter, whiter smile the Optic White teeth whitening formula offers an advanced whitening technology that is fast and effective, and works best when used nightly after your regular oral care routine.

  • How often can you whiten your teeth?

    When using tooth whitening products containing hydrogen peroxide, some people may feel common side effects like sensitivity or burning. Look for whitening products that were designed for daily use, like the Colgate® Optic White® toothpastes or Colgate® Optic White® Overnight Whitening Pen. And if you do experience a side effect and your condition worsens, talking to your dentist is a good place to start!