Colgate whitening products

Colgate® WHITENING HUB

Colgate® Optic White® Teeth Whitening Products

Whiten your smile easily and effectively with our patented whitening formulas. Powered by hydrogen peroxide, an ingredient also used by dental professionals, ​​Colgate® Optic White® goes beyond surface stains to deeply whiten teeth for a brighter smile.

Compare Teeth Whitening Products

Teeth Whitening Reviews

5.0

“Amazing how fast it works at teeth whitening. Definitely recommend”

Jefferson4 (Overnight Whitening Pen)

5.0

“Wow, this is the absolute best toothpaste I have ever used! My teeth have never been so white. ”

Margaret (Pro Series Enamel Strength)

5.0

“This really works. It gets my teeth real white”

Glacius7009 (Overnight Whitening Pen)

Good Housekeeping

“Easiest possible way to whiten your teeth at home.”

Health

“We were cynical too, but after a month of daily use, the dazzling results don't lie.”​

Editors' Choice

“Nothing we have tried is better than Colgate Optic White when it comes to daily whitening.”

Good Housekeeping

“Delivers noticeable teeth whitening with no extra steps in your routine.”

Good Housekeeping

“Easiest possible way to whiten your teeth at home.”

Health

“We were cynical too, but after a month of daily use, the dazzling results don't lie.”​

Editors' Choice

“Nothing we have tried is better than Colgate Optic White when it comes to daily whitening.”

Good Housekeeping

“Delivers noticeable teeth whitening with no extra steps in your routine.”

Whitening hub products

THE OPTIC WHITE® DIFFERENCE

Colgate® Optic White® Teeth Whitening Treatments

Let your one-of-a-kind smile shine through with Colgate® Optic White®!

Colgate® Optic White® teeth whitening products help you whiten your smile easily and effectively.

● Patented whitening formulas go beyond surface stain removal to deeply whiten teeth

● The new Optic White® Pro Series Toothpaste is powered by hydrogen peroxide, an ingredient also used by dental professionals

● Safely whitens teeth inside and out

Teeth Whitening Products that Work

Explore our enamel safe teeth whitening solutions

100% Satisfaction Guaranteed*

*To contact Colgate, visit Contact Us

 

smiling woman showing white teeth

How to Keep Your Smile Bright

Colgate® Optic White®
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Frequently Asked Questions

  • How to whiten teeth at home?

    There are many different ways to whiten teeth at home. From toothpastes to teeth whitening LED lights, Colgate® Optic White® has you covered. If you're looking for something that can easily become part of your daily routine, try a teeth whitening toothpaste like Colgate® Optic White® Pro Series which deeply whitens beyond the surface and removes 15 years of stains when brushing twice daily for 2 weeks. If you're looking for something to add to your existing routine, then whitening treatments might be for you. Try the Colgate® Optic White® Overnight Whitening Pen which removes years of stains in just 1 week, when used as directed! A good place to start is talking to your dentist; they can help you find the best whitening treatment that's right for you.

  • How to whiten teeth overnight?

    Whiten teeth overnight while catching those ZZZs with the Colgate® Optic White® Overnight Whitening Pen which removes years of stains in just 1 week, when used as directed! Our formula dries quickly to form a resilient film that won't easily rub off or dissolve in your saliva overnight. You can apply it as the last step of your nightly oral care routine, and go on with the rest of your night. Your smile will be dazzling in no time!

  • How often can you whiten your teeth?

    When using tooth whitening products containing hydrogen peroxide, some people may feel common side effects like sensitivity or burning. Look for whitening products that were designed for daily use, like the Colgate® Optic White® toothpastes or Colgate® Optic White® Overnight Whitening Pen. And if you do experience a side effect and your condition worsens, talking to your dentist is a good place to start!