When used as directed with the right brushing technique, whitening toothpastes are not bad for your teeth.
Whitening toothpastes that contain abrasives could, in theory, damage your tooth enamel. However, all toothpastes are graded on their abrasiveness using something called the Relative Dentin Abrasivity (RDA) score, and the American Dental Association (ADA) says that any toothpaste with an RDA below 250 is safe. Most whitening toothpastes on the market today are below 200, and so they won’t cause enamel erosion.
There is a small risk of tooth sensitivity when using a whitening toothpaste that contains bleaching agents. If you do experience sensitivity, you can alternate use with regular toothpaste or find a whitening toothpaste for sensitive teeth.
Remember to always follow the instructions on the label and use your toothpaste no more often than directed. And for best results, pair your toothpaste with a soft-bristled toothbrush and use a gentle brushing technique – no hard scrubbing!