Named Best Toothpaste in the 2026 Allure Best of Beauty Awards*, Colgate® Optic White® Pro Series Toothpaste removes 15 years of deep-set stains**. Powered by HP Complex, our unique 5% Hydrogen Peroxide formula gives you 5X whiter teeth than the leading whitening toothpaste after 1 day***. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine. Achieve visibly whiter teeth in 3 days** as the dual-action formula brushes surface stains away while dissolving tough stains below the surface. Optic White® Pro Series toothpaste dissolves deep-set stains without causing tooth sensitivity or compromising enamel health. With this invigorating mint toothpaste, there's no need to choose between having a bright smile and safeguarding your enamel.

* 2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026

** when brushing twice daily for 2 weeks

*** vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.