I am seriously impressed with this Colgate Optic White toothpaste!! FINALLY there’s a toothpaste that does what it says and actually whitens your teeth & pretty quickly too!! But it also tastes good, which I definitely wasn’t expecting….there is no weird taste or peroxide taste at all- just a fresh taste-like you want!!! I have started drinking coffee lately & had noticed my teeth were starting to look stained so this toothpaste is a perfect find at the perfect time!! I highly recommend using this toothpaste & pro tip: brush with this immediately after drinking and eating staining foods or drinks for even better results! 10/10

Colgate’s Optic White Pro Series Toothpaste in Vibrant Clean provides visible results in just a couple weeks! After using the toothpaste for about 10 days, I already noticed a whiter smile. The toothpaste has a nice light mint flavor and isn’t too gritty. Having a toothpaste that whitens eliminates the need for any other whitening solutions such as strips so it’s really a great value and saves you time! I would recommend this toothpaste to anyone looking for quick results and daily whitening!

I’ve been using Colgate Optic White Pro Series toothpaste and have noticed a real improvement in how white my teeth look. It’s effective without being overly minty, which I really appreciate. One thing to note is that the toothpaste has a slick texture, so you do need to press it into the bristles—otherwise it can slide right off the toothbrush. Since using it, I’ve received compliments on how white my teeth look, and my breath feels noticeably fresher. I did not experience any kind of sensitivity or discomfort. The toothpaste is very smooth and non-gritty. Overall, I’m very happy with the results and will definitely be repurchasing in the future.

I'm not really a fan of this particular product. The mint flavor is really spicy. The active ingredient 5% Hydrogen peroxide makes this toothpaste foam a lot, so the spicy mint flavor fills your mouth during brushing. I haven't noticed a superior clean feeling or anything from this product compared to other similar products. I also haven't noticed a drastic change in the color of my teeth despite the claims of noticing a difference even after one day. I think my teeth actually look worse than before I started. This product also contains sucralose, so the after taste from the product leaves that artificial, sickeningly sweet taste behind that I really don't care for. The only thing I do really like about this product is the packaging. The tube stands up on end, so it lets gravity pull all the paste towards the opening. The cap is a flip cap which I really appreciate because I always manage to the drop the screw caps everyday. This one is flips open and snaps shut, thumbs up on packaging.

It was requested that I try this toothpaste for 2 weeks before reviewing, and take before and after pictures. Check mark! Done! I had high hopes that I may see a bit of whitening. I am a coffee and red wine drinker, so I knew this product would have its work cut out for it. I love how foamy the toothpaste is, as well as the minty flavor. My teeth feel very clean afterwards, with no sensitivity. However, I don’t see a change in the color of my teeth, sadly. I do believe they have more of a luster, but that could be the quality of the original “before” picture—taken with the front facing camera instead of the back. Even so, I like this toothpaste! Perhaps it will whiten or lighten with more than 2 weeks use.

This is great. I like the smoke and it makes why do you feel super clean and breathe feel refreshed.I took it before and we’ll have to follow up with an after photo soon to show, if and when there are improvements in the whiteness of my teeth overall stay tuned.

This is a great toothpaste; it’s foamy but not too foamy, great taste, whitens teeth but not too much, and also the quality is great. The toothpaste itself is smooth; tasty and smells nice. It seems to clean well; almost like a baking-powder toothpaste. It definitely whitens, especially with the right kind of electric toothbrush. This paste cleared away my old cavities, cleaned out old unhealthy-looking sealant, whitened teeth, improved gum health, and guarded against sensitivity. I believe you will still see results and have benefits from this toothpaste.

Colgate Optic White Pro Series Toothpaste in Fresh Mint is made to give you a Vibrant Clean by removing stains using ActiveShine Technology! It contains 5% of hydrogen peroxide and as you can see in my photos, the first one being after one brush and the second one being after three days of brushing two times a day, that it can transform the whiteness of your teeth unlike any other toothpaste. It is high-performance whitening toothpaste that gives your teeth a vibrant glow. I couldn’t believe how much it did after three days but It’s truly a new dimension of brightness. The hydrogen peroxide combined with the active shine technology, polishes the enamel surface and reflects light to reveal a next level of shine. It’s a clinically proven formula with HP complex that is designed for no tooth sensitivity and dissolving deep set stains without weakening your enamel. Toothpaste has come a long way and Colgate proves it. There is one complaint that I have and that is that the texture is a bit runny when you are dispensing it but I can definitely deal with that because of the wonders it does. You can recycle not just the box but also the tube. To top it off, it’s gluten-free. This pushes every toothpaste I’ve ever used before it aside because it really does remove 15 years of deep set stains and fast!