Help prevent sensitivity from day 1* with Colgate Total Active Prevention Sensitivity Mineral Shield Mint Toothpaste.

*with twice daily use

Help promote healthy gums using Colgate Total Active Prevention Plaque Cleanse Whitening Toothpaste Gel. This patented tartar prevention toothpaste fights the root cause* of gingivitis, plaque, tartar, cavities, sensitivity, bad breath, weak enamel, and stains and is 2x more effective*** at fighting bacteria, the root cause of oral health problems like cavities and gingivitis.

*via protection against bacteria and dietary exposures, with daily brushing
***via reduction of bacteria vs. non-antibacterial fluoride toothpaste with 2x daily brushing and 4 weeks use

Encourage healthy habits and add a touch of everyday magic with the Colgate^® Harry Potter Kids Battery Toothbrush.

Colgate® Optic White® Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner