When it comes to dental care, encouraging children to start brushing early and regularly is important. As their oral health care needs are evolving, Colgate® Kids Toothpaste with Fluoride, Pokemon, Mild Bubble Fruit Flavor made especially for kids 2 and up offers an enamel safe children’s toothpaste formula that works on developing teeth. This kids anticavity toothpaste offers cavity and enamel protection, convenient tube packaging and a fun flavor making brushing enjoyable for a lifetime of bright smiles. Furthermore, the ADA Council of Scientistic Affairs' Acceptance of Colgate® for Kids toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed.