Fun Flavored Toothpaste Loved by Kids When it comes to dental care, encouraging children to start brushing early and regularly is important. As their oral health care needs are evolving, Colgate Kids Toothpaste with Fluoride, Anticavity & Cavity Protection Toothpaste, For Ages 2+, Minecraft, Mild Bubble Fruit Flavor made especially for kids 2 and up offers an enamel safe children’s toothpaste formula that works on developing teeth. This kids anticavity toothpaste offers cavity and enamel protection, convenient tube packaging and a fun flavor making brushing enjoyable for a lifetime of bright smiles. Furthermore, the ADA Council of Scientistic Affairs' Acceptance of Colgate for Kids toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed.