• Combines clinically proven micro-polishing whitening technology to safely remove surface stains with the excitement of charcoal
• Whitening toothpaste removes 6X more surface stains* for a whiter smile
• It helps prevent new stains from forming so teeth stay whiter longer
• Enamel safe teeth whitening, that’s good for daily use
• Fluoride toothpaste formula to protect against cavities
• Cool Mint flavor to help freshen breath
• White and black striped paste

vs. ordinary, non whitening toothpaste after 2 weeks of continued use