Colgate Optic White TP Packshot_Front
Colgate Optic White
Colgate® Optic White® Pro Series Enamel Renewal Toothpaste

Colgate Optic White

Colgate® Optic White® Pro Series Enamel Renewal Toothpaste

Colgate Optic White Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner

Colgate Optic White

Colgate® Optic White® Pro Series Enamel Renewal Toothpaste

Colgate Optic White Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner

Benefits

Whiter Teeth
Whiter Teeth
Prevent Cavities
Prevent Cavities
Staining
Staining
Protect Enamel
Protect Enamel

Discover your smile’s perfect match

Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!

Colgate products
Colgate products

Ratings and Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.
176 reviews with 5 stars.
65 reviews with 4 stars.
30 reviews with 3 stars.
4 reviews with 2 stars.
4 reviews with 1 star.

Overall Rating

4.5

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Filter Reviews

  • teeth
  • cleansing
  • whitening
  • flavor
  • fresh
  • mint
  • satisfaction
  • enamel
1 to 8 of 279 Reviews .
1 – 8 of 279 Reviews
Review 1
Vote 1

Great cleaning power with 5% hydrogen peroxide along with polishers for shiny white teeth

4 months ago
Coffee and tea lovers will enjoy Colgate optic white pro series. I have used this toothpaste for five days now. I regularly have a cup of coffee and a glass or two of tea every day. My teeth show staining from both beverages. This has 5% hydrogen peroxide, as well as sodiumfluorophosphate, which is an anti-cavity Ingredient. They claimed to remove 15 years of deep-set stains. So far, I have noticed my teeth look less stained and feel clean. The white paste has a minty taste with a bit of what taste like baking soda to me. Colgate has a warning statement included to explain that some people may experience tooth sensitivity or gum discomfort when using whitening product. I have not noticed any pain, but then I typically use a rinse for gum protection. 
Helpful?
Review 1
Votes 0

It’s good but meh for whitening

7 months ago
I really like how foamy it is. Feels like i’m brush well. It doesn’t burn but you definitely feel fresh after. I can’t say it help whiten my teeth. Unfortunately I didnt notice a difference after couple of day of using it. As a basic toothpaste it’s great but not whitening in my opinion.
Helpful?
Response from Colgate-Palmolive:
6 months ago
Customer Care
Thanks for giving us a try, but we're sorry to hear it didn't work as expected. We'd like to talk with you to get some additional information. Please call us at your convenience at 1-800-468-6502.
Review 1
Votes 0

Whiter teeth after one use

8 months ago
I received this product for free from Influenster and Colgate in exchange for my honest review. I like Colgate products overall , but this product is great . I actually seen a difference in my teeth after using this toothpaste one time . It literally whitened my teeth and the more I use it the brighter my teeth seem to get. I like the dispensing tube and how I don’t have to remove the top each time I use it . It foams up nicely when I add a bit of water . When I raised my mouth after brushing , it didn’t leave any residue in my mouth and my teeth really felt and looked clean . I would definitely buy this again . Thank you Influenster !!
Helpful?
Review 1
Votes 0

Not Crazy About the Flavor, Otherwise Great

8 months ago
This Colgate Optic White Pro Series Toothpaste makes several claims- removes 15 years of deep set stains, polishes the enamel to reveal a next-level shine, and designed for no tooth sensitivity. It comes in a box with a free-standing plastic tube, with a flip top. The first two will take awhile, I’m sure, so I’m basing my review on whether I can see myself using this toothpaste long enough to see those effects. I can say, as far as the sensitivity issue, I do have sensitive teeth, as well as a sensitive tongue and a lot of toothpastes bother my teeth and make my tongue burn. I didn’t have either problem with this. You can see when you squeeze it on to your toothbrush that it’s got a bit of a different texture from “regular” toothpaste. But it does suds up well when brushing. It rinses out easily and completely. And when done, my mouth feels clean and fresh. So the reason I gave it 4 stars rather than 5 is that the name of the flavor is “soothing mint,” but I don’t get that taste from it. It’s minty, but there’s something there that is off-putting just a bit. I don’t know if it’s the peroxide, or what. It’s not terrible or unbearable. But I’m not crazy about the flavor. Oddly enough, it doesn’t leave an aftertaste in my mouth. Like I said, my mouth feels and tastes clean and fresh once I’m done rinsing. All in all, my teeth are really stained, so I do plan to keep using it, despite it not being my favorite flavored toothpaste. I’m anxious to see how white my smile can actually get!
Helpful?
Review 1
Votes 0

Colgate Optic White Pro Series Enamel Renewal Toot

7 months ago
The Colgate Optic White Pro Series Enamel Renewal Toothpaste has a medium texture of a natural white coloration. This toothpaste is a fluoride formula with 5% hydrogen peroxide to remove stains, activshine technology to polish and shine the enamel and clinically proven formula with HP Complex which created for no tooth sensitivity, dissolves deep stains and decreases any weakening of enamel. Colgate Optic White Pro Series Enamel Renewal Toothpaste has a detectable mint flavor which tastes similarly to a mouthwash rinse to clean and freshen breath. In terms of the application of the Colgate Enamel Renewal Toothpaste, I applied onto my brush and added water. I noticed that the toothpaste doesn’t fully adhere to the brush if I run water over the brush. The toothpaste will fall from the brush. I highly recommend to pre-soak of toothbrush prior to applying this toothpaste. Once I applied the toothpaste to my teeth, the toothpaste has a bubbly, foaming consistency which traditionally seen with toothpaste. A mild, warming sensation was detected at the start of brushing my teeth which later decreased during the brushing. I noticed that I was able to brush my teeth throughout the process and no necessary need for another soak of my toothbrush to assist with the cleaning. Paste rinses out very well after toothbrushing. After I fully rinsed my mouth, there is a minty flavor which lingered in my mouth. My teeth appeared to be brighter and looked whiter. I do tend to have sensitivity with my teeth but I did not notice significant amount of discomfort with the use of Colgate Optic White Pro Series Enamel Renewal Toothpaste. My mouth felt cleaned and fresh. The interior metallic red package on the toothpaste resembles the exterior shimmery red, holographic design on package of the box. The toothpaste comes in a sealed squeezable tube with a flip open lid to open and close. The package is soft plastic which makes it very easy to squeeze the tube to obtain the toothpaste. Overall the Colgate Optic White Pro Series Enamel Renewal Toothpaste serves its purpose to help deeply clean, remove stains and give a polished, whiten appearance on my teeth.
Helpful?
Review 1
Votes 0

Leaves teeth feeling clean like glass.

8 months ago
This is a product that I’m not sure of… In the aspect that it will whiten my teeth, I did not see much of a difference. I brushed 2-3 times per day for 8 days. What I did really like is that my teeth feel super clean when I brush with Colgate Optic White. They feel like glass. I also like the menthol scent. Not too potent. Would I continue to use this toothpaste. Yes. It does a great job job cleaning and maybe after longer use I will see a more substantial whitening.
Helpful?
Review 1
Votes 0

Colgate Optic White Pro Series Enamel Renewal Toothpaste

4 months ago
Colgate optic White Pro Series Enamel Renewal Toothpaste isn't gritty like some toothpaste are. It has 5% Hydrogen Peroxide to help remove years of stains. You can definitely tastes it. It not bad. Activating Technology polishes the enamel surface and reflects light to reveal a next level shine. HP Complex is designed for no tooth sensitivity, dissolves deep set stains without weakening enamel. Claims to have visibly whiter teeth in 3 days.
Helpful?
Review 1
Votes 0

Brought my white teeth back

3 months ago
I noticed the difference after several applies. I used this first for my planned trip and didn't expect much of the difference, partly because of the last minute intention to whiten my teeth. Magically, it helped to significantly whiten my teeth and I was very happy with it. The taste is easy on my tounge that provides freshness. Easy to rinse of the residue and feel pretty comfortable after using it. Will definitely recommend it.
Helpful?
1 – 8 of 279 Reviews