Named Best Toothpaste in the 2026 Allure Best of Beauty Awards*, powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Pro Series gives you 5X whiter teeth than the leading whitening toothpaste after 1 day**. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine. This Pro Series Enamel Renewal Toothpaste is designed for no tooth sensitivity and dissolves deep-set stains without weakening enamel. It’s the enamel-safe way to get visibly whiter teeth in 3 days***. Colgate Optic White Pro Series Toothpaste is a starts whitening after the first brush. That’s thanks to its dual-action teeth whitening formula, which brushes surface stains away while dissolving the tough stains beneath. 85% of people notice a positive difference in their teeth in 7 days when used as directed. After two weeks, this teeth whitening toothpaste removes 15 years of stains***.

* 2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026

** vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.

*** when brushing twice daily for 2 weeks