Colgate Optic White

Colgate® Optic White® Battery Toothbrush and Express Whitening Toothpaste Holiday Gift Set

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Colgate® Optic White® Battery Toothbrush and Express Whitening Toothpaste Holiday Gift Set

Name: Colgate® Optic White® Battery Toothbrush and Express Whitening Toothpaste Holiday Gift Set
Brand: Colgate

Colgate® Optic White® Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner

Oral Care SBR Mixed Campaign_Above the Fold

Colgate® Optic White® Battery Toothbrush and Express Whitening Toothpaste Holiday Gift Set

Colgate® Optic White® Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner

Benefits

Whiter Teeth

Prevent Cavities

Make holiday smiles shine with the Colgate® Optic White® Holiday Whitening Bundle which includes Colgate® Optic White® Pro Series Express White Whitening Toothpaste and a Colgate® Optic White® Medium Bristled Battery Powered Electric Toothbrush. Powered by HP Complex with 5% hydrogen peroxide, Colgate® Optic White® Pro Series Express White Whitening Toothpaste starts whitening after the first brush and delivers 5X whiter teeth after 1 day.* Its dual-action formula helps remove surface and deep-set stains, while ActivShine Technology polishes the enamel surface to reveal next-level shine. Named Best Toothpaste in the 2026 Allure Best of Beauty Awards**, Colgate® Optic White® Pro Series Toothpaste removes 15 years of deep-set stains***. Complete the routine with the Optic White® battery powered electric toothbrush. It includes an AA battery and uses sonic technology to deliver 30,000 brush strokes per minute. A built-in rubber polisher helps remove surface stains. This ready-to-use teeth whitening bundle is perfect for holiday gifting, adult stocking stuffers, white elephant gifts, or adding a little extra shine to everyday smiles.

* vs. Crest 3D White Advanced silica-based toothpaste, use as directed

** 2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026

*** when brushing twice daily for 2 weeks

Active Ingredient(s)

Sodium Monofluorophosphate 0.76% (0.12% w/v fluoride ion)

Inactive Ingredient(s)

Propylene Glycol, Calcium Pyrophosphate, PEG/PPG-116/66 Copolymer, Water, Hydrogen Peroxide (5% w/v), PVP, Silica, Flavor, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT.

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Oral Health Topics

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How Fluoride Protects Your Smile and Treatment Options

Fluoride remains one of the most trusted and effective ways to keep teeth strong. It’s a simple, trusted way to safeguard your smile for the long haul at every stage of life.

What Is Fluoride? How It Works and Who Needs It

Fluoride is a naturally occurring mineral found in water, soil, and foods and is an important part of oral health that supports strong teeth for people of all ages.

The Benefits and Safety of Fluoride

Using fluoride as instructed and as recommended by dental professionals is one of the most effective and safe ways to support the health of your family’s smiles.