Colgate Optic White

Colgate Optic White Advanced Enamel Strength Toothpaste with 2% Hydrogen Peroxide

Buy Now

Colgate Optic White Advanced Enamel Strength Toothpaste with 2% Hydrogen Peroxide

Name: Colgate Optic White Advanced Enamel Strength Toothpaste with 2% Hydrogen Peroxide
Brand: Colgate

Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Advanced removes 5 years of deep-set stains for visibly whiter teeth (when brushing twice daily for 2 weeks).

Colgate Optic White TP Campaign_Above the Fold

Colgate Optic White Advanced Enamel Strength Toothpaste with 2% Hydrogen Peroxide

Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Advanced removes 5 years of deep-set stains for visibly whiter teeth (when brushing twice daily for 2 weeks).

Benefits

Whiter Teeth

Prevent Cavities

This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists.

Designed for no tooth sensitivity, our mint toothpaste provides enamel-safe stain removal for noticeable results*.Colgate Optic White Advanced is an anticavity fluoride toothpaste that starts whitening after the first brush.

Most other whitening toothpastes** only target surface stains, but Optic White's dual-action formula with HP Complex gently diffuses below the surface of teeth as a deep-set stain remover toothpaste while micropolishers brush the surface clean. Advanced Enamel Strength helps protect and strengthen enamel. Designed for no tooth sensitivity, this whitening toothpaste dissolves deep-set stains without weakening enamel.

Get visibly whiter teeth with no sensitivity. With a delicate balance of peppermint and wintergreen flavors, Advanced Enamel Strength mint toothpaste delivers a mild sensation from start to finish.

*when brushing twice daily for 2 weeks

**without hydrogen peroxide

Active Ingredient(s)

Sodium Monofluorophosphate 1.14% (0.19% w/v fluoride ion)

Inactive Ingredient(s)

Propylene Glycol, Calcium Pyrophosphate, PEG/PPG-116/66 Copolymer, PVP, Silica, Water, Flavor, Hydrogen Peroxide, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT.

Related Products

Colgate^® Optic White^® Pro Series Vibrant Clean Toothpaste

Colgate® Optic White® Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner

Buy Now

Learn More

Colgate Optic White Advanced Teeth Whitening Toothpaste and Adult Whitening Toothbrush Kit

Reveal a brighter smile at home with the Colgate Optic White Advanced Teeth Whitening Bundle Kit.

Buy Now

Learn More

Colgate Optic White Replacement Toothbrush Heads Pack, Black, 2 Count

The Colgate Optic White Replacement Toothbrush Heads Pack includes two replacement brush heads so you always have extra power toothbrush replacement heads available for your Colgate Battery Powered Toothbrush.

Buy Now

Learn More

Colgate OW Overnight Pen AHW Packshot_Front

Colgate Optic White Overnight Teeth Whitening Pen

Experience visibly whiter teeth in just 1 week* with the Colgate Optic White Overnight Teeth Whitening Pen. This whitening pen contains 21 nightly treatments and has a hydrogen peroxide-based formula that is enamel-safe and designed for no tooth sensitivity during and after the whitening treatment.
when used as directed

Buy Now

Learn More

Discover your smile’s perfect match

Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!

Find your match

Oral Health Topics

Woman smiling while being examined by dentist

How Fluoride Protects Your Smile and Treatment Options

Fluoride remains one of the most trusted and effective ways to keep teeth strong. It’s a simple, trusted way to safeguard your smile for the long haul at every stage of life.

What Is Fluoride? How It Works and Who Needs It

Fluoride is a naturally occurring mineral found in water, soil, and foods and is an important part of oral health that supports strong teeth for people of all ages.

The Benefits and Safety of Fluoride

Using fluoride as instructed and as recommended by dental professionals is one of the most effective and safe ways to support the health of your family’s smiles.

Ratings and Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

238 reviews with 5 stars.

99 reviews with 4 stars.

33 reviews with 3 stars.

4 reviews with 2 stars.

4 reviews with 1 star.

Overall Rating

4.5

2 out of 2 (100%) reviewers recommend this product

Review this Product

Select to rate the item with 1 star. This action will open submission form.

Select to rate the item with 2 stars. This action will open submission form.

Select to rate the item with 3 stars. This action will open submission form.

Select to rate the item with 4 stars. This action will open submission form.

Select to rate the item with 5 stars. This action will open submission form.

Adding a review will require a valid email for verification

Average Customer Ratings

Quality of Product, 5.0 out of 5

Value of Product, 5.0 out of 5

Filter Reviews

teeth
cleansing
flavor
whitening
fresh
mint
satisfaction
sensitivity

1 to 8 of 378 Reviews .

1 – 8 of 378 Reviews

Review 1

Votes 0

5 out of 5 stars.

Best and most consistent toothpaste

a month ago

I’ve used Colgate throughout my life and their toothpaste never disappoints! It’s the best. It keeps my mouth fresh, clean and also helps with any buildup that naturally happens at night and throughout the day. The scent is just right- not overpowering to the point where it burns your mouth but lasta enough. The packaging is decent. I tend to struggle closing the cap on the toothpaste (especially if there’s toothpaste buildup on the cap) but it’s nothing that would prevent me from continuing to use Colgate. Would always use and would always recommend. It’s the best every time.

Helpful?

Review 1

Votes 0

5 out of 5 stars.

Coffee Lovers Dream

9 months ago

As a coffee lover, I jump at any chance to keep my teeth pearly white. So since I brush them regularly, it’s nice that I don’t have to buy extra items or add anything to my routine to keep stubborn coffee stains at bay. The toothpaste has a nice minty taste to it, and the texture is that of a baking soda with some foam. So it is a little gritty, which a lot of toothpaste can be, doesn’t bother me at all. I did notice a positive difference after 2 weeks of use, and was thrilled at the 2% hydrogen peroxide compound. Same stuff in those whitening strips, best part is my teeth and gums are not sore or sensitive after use. A win win in my opinion.

Helpful?

Review 1

Votes 0

3 out of 5 stars.

Not so white….

9 months ago

Not saying that this product doesn’t work….. but it doesn’t in a month at least. I brush my teeth twice a day and it doesn’t really work so far. Now, I do eat and drink things that naturally stain your teeth, so who’s to say if stopped all of that and then used this toothpaste, maybe it would work. I do enjoy the minty taste and my mouth does feel clean when I’m done, but I would say it’s no for the teeth whitening part. The packaging is very pretty, however, I wouldn’t buy it for the purpose of whitening my teeth.

Helpful?

Response from Colgate-Palmolive:

9 months ago

Customer Care

We appreciate you giving our Optic White Advanced a try and letting us know your thoughts. If you’d like to explore other options, we’re here to help at 1-800-468-6502 M-F 9-5:30pm EST.

Review 1

Votes 0

5 out of 5 stars.

Noticeably whiter teeth after two weeks!

9 months ago

First off, I’ll say that this toothpaste definitely works to whiten teeth. Both my husband and I used it for two weeks to see the results. We weren’t monitoring it throughout but when it came time to take our after pictures, we were both impressed with the change. No other changes were implemented (same amount of coffee and tea!) We also noted no sensitivity in our teeth after using it. In addition to whitening our teeth, we enjoyed the taste of the toothpaste. I felt it was very minty and left my breath feeling even more refreshed than my normal toothpaste. While this toothpaste is a bit more pricey than current one, I believe we will be making the switch to this as our regular toothpaste.

Helpful?

Review 1

Votes 0

3 out of 5 stars.

Not all that its cracked up to be

9 months ago

So need to let any reader know i got to try this product for free as long i gave my honest review. The toothpaste was ok. I dont feel like my teeth color changed really. It does make my teeth feel clean for half tje day, but thats it.

Helpful?

Response from Colgate-Palmolive:

9 months ago

Customer Care

Thanks for sharing your thoughts! We’re glad it helped keep your teeth feeling clean, though we understand the whitening results weren’t what you hoped for. If you’d like, our team can help you find a whitening toothpaste that might be a better fit for your goals. Call us at 1-800-468-6502, Monday–Friday, 9am–5:30pm EST. ✨

Reviews 2

Votes 0

5 out of 5 stars.

Colgate Optic White Enamel Strength Toothpaste

a month ago

Colgate Toothpaste Optic White-Advance Enamel Strength I have very sensitive teeth so im very selective with my toothpaste. This is my first time trying the Colgate Optic White-Advance Enamel Strength Toothpaste. It is a thicker toothpaste, right away you can tell it has hydrogen peroxide as an ingredient. I was very surprised that it did not taste bad or have a funky smell. As soon as I started brushing my teeth I was expecting a cooling sensation but instead it was starting to feel warm inside my mouth. As I rinsed out the tooth paste my teeth felt very clean, had no sensitivity issue and made my teeth a shade lighter then they were before.

Helpful?

Review 1

Votes 0

5 out of 5 stars.

Great toothpaste

9 months ago

I usually like Colgate so it was no surprise that I really liked this specific one. I felt that me teeth were very clean after and my breath was fresh. I really liked this toothpaste.

Helpful?

Reviews 3

Votes 0

5 out of 5 stars.

Loving this

9 months ago

I’ve been using Colgate Optic White Advanced Toothpaste for a while now, and it’s seriously one of the better whitening toothpastes I’ve tried. It has a smooth, non gritty texture that foams nicely and doesn’t leave my mouth feeling chalky or dry. Over a couple of weeks of consistent use, I noticed my teeth looked visibly brighter especially getting rid of surface stains from coffee and tea. It still feels gentle enough for everyday use, and I love that I don’t have to switch to a harsher treatment or strips to see results. If you’re looking for a toothpaste that helps brighten without irritating sensitive teeth, this one’s a solid pick

Helpful?

1 – 8 of 378 Reviews

Next Reviews