Colgate Smile For Good Protection Toothpaste

Colgate Smile is our first responsibly made natural and organic toothpaste, packaged in a recyclable tube and carton and formulated with minimal, natural ingredients. Our aim is to offer complete transparency, giving you everything you need and nothing that you don’t.


This protective eco toothpaste is suitable for vegans and is formulated with 99.7% of ingredients from natural origin that provide optimal everyday protection. Our packaging is designed to empower you in your buying decisions, clearly outlining each ingredient and its role within the formula.


Our mission is to make all of our products fully recyclable by 2025 and by buying this toothpaste you are helping helping do good for the world of tomorrow. Good for you. Good for the planet.   


  • 1st recyclable toothpaste tube assessed by Recyclass
  • Recyclable carton
  • 99.7% natural origin ingredients
  • Vegan
  • Minimal number of ingredients for an optimal everyday protection
  • Certified by the Vegan Society, EcoCert/Cosmos Natural and FSC
  • Ingredients

    • Glycerin
    • Aqua
    • Hydrated Silica
    • Xylitol
    • Lauryl Glucoside
    • Cellulose Gum
    • Disodium Cocoyl Glutamate
    • Aroma
    • Sodium Fluoride

    Contains: Sodium Fluoride (1450 ppm Fˉ)

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