Responsibly formulated

Smile for Good is all about being open and transparent. We want to empower you to make informed decisions.

How? First, by offering a formula that is responsibly made, with simple ingredients that provide an optimal everyday protection.

We believe this is everything you need and nothing you don't.

New Colgate Smile for Good Toothpaste, everything you need nothing you don't

Smile for Good products

Ingredients and benefits

This ground-breaking new toothpaste contains a minimal number of ingredients and, in an industry first, lists each ingredient and clearly explains its purpose on the front of the pack to allow you to make an informed decision.

  • Water

    Water


    Why?

    Blends everything together

    From where?
    Natural aquifers

  • Fluoride

    Fluoride


    Why?

    Protects from cavities

    From where?
    Natural mineral

  • Silica

    Silica


    Why?

    Cleans & polishes teeth

    From where?
    Natural mineral

  • Glycerin

    Glycerine


    Why?

    Prevents the paste from drying out

    From where?
    Plants

  • Xylitol

    Xylitol


    Why?

    Makes the paste taste fresh

    From where?
    Plants

  • Aroma

    Arome


    Why?

    Makes the paste taste fresh

    From where?
    Plants

  • Cellulose Gum

    Cellulose Gum


    Why?

    Gives the right consistency

    From where?
    Vegetable fermentation

  • Lauryl glucoside & Disodium Cocoyl Glutamate

    Lauryl glucoside & Disodium Cocoyl Glutamate


    Why?

    Foams to reach teeth all around

    From where?
    Plants

  • Baking Soda

    Baking Soda


    Why?

    Known for its whitening effect

    From where?
    Minerals

We are recyclable

Our mission is to make all our products fully recyclable by 2025 and we took the 1st step with our recyclable tube.

Our tube is made of recyclable plastic (High-density polyethylene) which can be reprocessed into new packaging and products. Therefore we are minimizing waste.

The tube has recently received recognition from the Association of Plastic Recyclers and RecyClass which set recyclability standards in North America and Europe respectively.

Now that we've solved technical recyclability, acceptance by sorting facilities and reprocessors will be our main focus.

Our "Sustainability principles": Recycle - Reuse - Reduce

We care for the planet

*1st recycable tube assessed by RecyClass

We care for the planet

We care about our planet and we are working towards reducing our footprint and making a difference on a large scale.

This is why we are dedicated to developing only fully recyclable products by 2025.