In just 10 days you can get a whiter smile. And all it takes is brushing twice a day with Colgate® Advanced White Charcoal Toothpaste. This whitening toothpaste, with activated charcoal, is clinically proven to effectively remove surface stains and restore the natural whiteness of your teeth. The whitening toothpaste also prevents new stains from adhering to your teeth, so they stay whiter for longer. What’s more, this teeth whitening toothpaste freshens your breath, fights cavities, helps to remove plaque with regular brushing and is also enamel safe for daily use.