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Colgate Total Advanced Whitening

Colgate^® Total

Colgate^® Total Advanced Whitening Toothpaste

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Overview
Ingredients
See how it works
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Product Overview

Enjoy superior surface stain removal* for a brighter, whiter smile while you protect your whole mouth with Colgate Total Advanced Whitening Toothpaste. Our teeth whitening toothpaste provides superior 24 hour bacterial defence for your whole mouth**. It also fights plaque bacteria 3x more effectively than regular fluoride toothpaste*** and offers you 8 brilliant benefits.

Colgate, #1 Dentist Recommended Brand¹
¹Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com
*Vs. fluoride non-whitening toothpaste.
*Superior bacterial reduction on teeth, tongue, cheeks and gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.
**Vs fluoride toothpaste (1450ppm), continued use after 3 months.

Key Benefits

Cavities

Plaque

Gums

Enamel

Tartar

Sensitivity

Whitening

Fresh Breath

Frequently Asked Questions

Why is it important to keep plaque bacteria under control?

Keeping bacterial plaque under control is important because plaque is the root cause of oral health problems. It can lead to tooth decay, gum disease, bad breath and even tooth loss if you don’t manage it effectively. To keep it under control, it’s important to practice good oral hygiene, including brushing your teeth twice a day with a highly effective antibacterial toothpaste, flossing and visiting your dental professional for regular checkups.

Why is Colgate Total different?

Colgate Total offers 8 great benefits for your whole mouth to provide up to 24-hours of active protection*. The 8 benefits have even been proven in at least six published clinical studies. The proven benefits include plaque control, gum inflammation reduction, tartar reduction, fresh breath, enamel protection, sensitivity reduction, whitening and cavity protection. The results of these clinical studies show how Colgate Total offers superior plaque control when you brush with it 2 twice a day.

_{*Continued use 2x/day after 6 months.}

How does the Colgate Total formula work?

The Colgate Total formula, including dual zinc plus arginine formula and amino powered foam, has an effective antibacterial action. It works in these three ways: it penetrates the bacterial plaque, breaks it down for easier removal and prevents it from growing back. The result is 24-hours of whole mouth protection*.

_{*Continued use 2x/day after 6 months.}

Ingredients

Active Ingredients

Sodium Fluoride
Total Fluoride content: 1450 ppm

Inactive Ingredients

Glycerin

Aqua

Hydrated Silica

Sodium Methyl Cocoyl Taurate

Arginine

Aroma

Calcium Pyrophosphate

Cellulose Gum

Zinc Oxide

Benzyl Alcohol

Poloxamer 407

Zinc Citrate

Tetrasodium Pyrophosphate

Cocamidopropyl Betaine

Xanthan Gum

Sodium Fluoride

Sodium Saccharin

Phosphoric Acid

Sucralose

CI 74160

How to Use

Brush thoroughly at least twice a day

Brush thoroughly at least twice a day or as directed by a dental professional. Not for use by children under 7 years old.

Colgate^® Total Advanced Whitening Toothpaste

Product Overview

Key Benefits

Frequently Asked Questions

Ingredients

Active Ingredients

Inactive Ingredients

How to Use

Brush thoroughly at least twice a day

See how it works

Ratings & Reviews

Oral Health

Social Impact

Products

Colgate® Total Advanced Whitening Toothpaste

Product Overview

Key Benefits

Ingredients

How to Use

Brush thoroughly at least twice a day

See how it works

Ratings & Reviews

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Oral Health

Social Impact

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Colgate^® Total Advanced Whitening Toothpaste