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Colgate Total Advanced Whitening

Colgate^® Total

Colgate^® Total Active Prevention + Advanced White

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Overview
Ingredients
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Product Overview

Upgrade to the toothpaste that fights a root cause¹ to help stop oral health problems before they start. Introducing Colgate Total Active Prevention + Advanced Whitening. Our teeth whitening toothpaste has a new formula and has been scientifically designed for active prevention to help keep your smile as healthy tomorrow as it is today. It’s 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². Not only is our whitening toothpaste clinically proven, it’s also created with a higher concentration of scrubbing particles, specifically formulated for 6X better⁴ surface stain removal³! Give your smile great protection to help prevent future oral health problems.

¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.
With 2x daily brushing after 4 weeks continued use.
³Vs Colgate Total Original Toothpaste.
⁴After 6 weeks use vs fluoride toothpaste.

Key Benefits

Gum health

Reduce plaque

Control tartar

Reduce sensitivity

Protect enamel

Staining

Better breath

Prevent cavities

Key benefits Colgate Total Advanced Whitening

#1 Brand recommended by dentists*

3x more effective¹ at fighting a root cause of many oral health problems

24-hour antibacterial¹

Frequently Asked Questions

How is the new formula different from the old one?

The new Colgate Total patented² formula makes sure the antibacterial ingredient stays active and provides 24-hour³ high efficacy to fight plaque bacteria - a root cause of many common oral health problems. And because of our relentless focus on preventative science - we've tested over 900 formulas and completed 100 clinical studies¹ along the way! It’s clinically proven to provide superior bacteria reduction on multiple areas of your mouth⁴:

Teeth
Tongue
Cheeks
Gums
Saliva

Colgate Total is also the #1 brand recommended by dentists in the UK for Gum Problems and Plaque Control⁵.

¹On former and current formulas of Colgate Total globally
²US Patented.
³With 2x daily brushing after 4 weeks continued use
⁴After 4 weeks twice daily use vs non-antibacterial fluoride toothpaste
⁵UK, 2023 Dentist Survey.

Can I get even stronger protection, faster?

Absolutely! When you use our Colgate Total toothpaste, toothbrush and mouthwash together, it’s up to 15X more effective at fighting a root cause of many common oral care issues¹ in just 1 week with continued use. Also, 100% of people who used all three together had improved mouth protection in just 3 weeks² and reduced risk of many common oral health problems such as gum problems or cavities.

¹Bacterial plaque reduction by using together Total toothpaste, toothbrush, mouthwash vs. fluoride toothpaste and ordinary flat-trim manual toothbrush. (with 1 week continued use)
²Reductions in plaque and gum problems vs baseline in a clinical study using the 3 products together.

How is Total toothpaste different from others?

Many toothpaste formulas use stannous fluoride to fight bacteria, but not all of them are engineered equally. Stannous fluoride is powerful but it can break down quickly, which means the toothpaste becomes less effective over time. Our Colgate Total, with its patented technology, contains an ingredient that stabilises stannous fluoride to offer improved protection against bacteria, the root cause of many common oral health issues.

What's the difference between Total Active Prevention and Active Prevention + toothpaste?

Our Colgate Total Active Prevention toothpastes are designed for daily prevention from a range of oral health problems and our Total Active Prevention+ toothpastes are for more specialised prevention. Our Total Active Prevention+ is perfect to help prevent specific conditions or take care of a particular area of concern. For example, our Total Active Prevention+ Enamel Strength toothpaste that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. Explore our Total Active Prevention+ range to for specific oral care needs you may have.

Ingredients

Active Ingredients

Sodium Fluoride
Total Fluoride content: 1450 ppm

Inactive Ingredients

Glycerin

Aqua

Hydrated Silica

Sodium Methyl Cocoyl Taurate

Arginine

Aroma

Calcium Pyrophosphate

Cellulose Gum

Zinc Oxide

Benzyl Alcohol

Poloxamer 407

Zinc Citrate

Tetrasodium Pyrophosphate

Cocamidopropyl Betaine

Xanthan Gum

Sodium Fluoride

Sodium Saccharin

Phosphoric Acid

Sucralose

CI 74160

How to Use

Brush thoroughly at least twice a day

Brush thoroughly at least twice a day or as directed by a dental professional. Not for use by children under 7 years old.

Colgate^® Total Active Prevention + Advanced White

Product Overview