Colgate® Magik™ Augmented Reality Toothbrush & App

Say goodbye to bedtime routine stuggles when it comes to getting your kids to brush their teeth! The Colgate Magik manual kids toothbrush is the first app-enabled, connected toothbrush, specifically designed for ages 5+, to make brushing fun while helping your child learn good brushing habits. The advanced visual tracking in the connector detects the exact position of the brush as your child uses it, teaching them where and how to brush. Your kids will travel through augmented reality games and claim rewards, inspiring them to brush. The app provides more than just fun brushing games. Parents can access the parental dashboard to see how well and how long their kids brush, among other settings like adjusting the in-app toothbrush timer for kids. When it's time for a new toothbrush, don't worry, the Magik connector works with any Colgate 5+ toothbrush so the fun never stops!


  • No more bedtime teeth brushing struggles - so fun your kids will want to brush!
  • Fun gaming experience inspires kids to brush for rewards and to unlock new worlds to explore
  • Kids toothbrush kit includes: 1 smart toothbrush connector, 1 kids toothbrush, 1 phone holder, 1 start guide
  • Magik mobile app coaches kids to brush properly for better habits
  • App features a  toothbrush timer for kids and a dashboard for parents to view child's progress
  • Parental dashboard provides info on how well your child brushed and how to improve their habits
  • Extra soft toothbrush with connector acts as a built-in toothbrush holder stand for upright storage